Social media strategy

The algorithm isn't broken.
Your strategy is.

I study how social platforms actually work: the algorithms, the psychology, the positioning. I grew a 140k+ audience in 6 months. Now I help founders and teams do the same.

Kat Sofia
Clients include
Levantine Hill Jane Hill Bridal Adelaide Building Corporation The Paradox Princess

Two ways to work with me.

Advisory only. I show you what to do and why it works. You implement. I'm not a social media manager — I'm a strategist.

01 — Creators & individuals

Social Strategy Audit

A focused diagnostic of your content. You find out what's wrong, what's holding you back, and exactly what needs to change.

  • What's wrong with your current strategy
  • What the algorithm is (or isn't) doing with your content
  • What needs to change and why
  • Specific, implementable fixes
Book your audit
02 — Businesses & teams

Corporate Workshops

Turning traditional marketers into media companies. Your team learns to use social as a distribution engine — not an afterthought.

  • Algorithm mechanics your team needs to understand
  • Audience psychology and what drives real engagement
  • Content strategy built for reach and conversion
  • How to show up consistently and make it work
Book a discovery call
What clients say LinkedIn recommendation

"What stood out most was how clearly Kat explained the connection between audience psychology and how the algorithm actually works. Instead of focusing on surface-level tactics, she helped us understand why certain content performs well and how to structure content to capture and hold attention.

Since the session, our team has become much more intentional with our content strategy — particularly around hooks, storytelling and audience engagement. The frameworks Kat shared were practical and easy to apply immediately."

Dianna Economou Marketing Manager — March 2026

Not sure where to start? Get on a call. 15 minutes and you'll know exactly what you need.

Book a free discovery call →
Results

586%

Increase in views
after one strategy session

140k+

Audience built
in 8 months

50→240k

Monthly views with
just 6 posts

Case studies
Elizabeth Evans Media — March 2026

586% uptick in views after implementing the strategy.

Increased engagement, began reaching new audiences, and translated directly into more sales — from one session, one strategy shift.

Creator / Individual

Martine De Luna — Jan–Feb 2026

50k → 240k monthly views with 6 posts.

After one strategy session and technical feedback on content format, the algorithm started showing her to new audiences — a 178% increase in accounts reached within the period.

Creator / Individual

Frequently asked questions.

Still have questions? Reach out anytime.

Contact
Strategy audits, ongoing retainer consulting, and in-house marketing team training on algorithm mechanics, audience psychology, and content strategy.
If you're a business or team looking for a workshop or corporate training, contact for pricing. If you're a creator or individual, book in your social media audit + strategy session.
Advisory. I show you what to do and why it works. You (or your team) implement. I'm not a social media manager — I'm a strategist.
Better positioning, higher engagement from the right audience, and content that actually converts. Timeline depends on consistency of implementation.

Get started

Let's get on a call.

15 minutes. No pitch, no fluff. You'll leave knowing exactly what's wrong and what to do about it.

Book your free discovery call

Strategy audit booking coming soon.